DIANNA BEAUFORT
(Reds Hair, Pukerua Bay)
Diana has owned Reds Hairdressing in Pukerua Bay, Wellington, for 16 years and has personally trained her entire team. She currently employs ten staff, four of whom are apprentices.
“I love training when I see how it empowers my team. Through mentoring and training I hope to give them skills to become the entrepreneurs and successful business people of the future.”
“Superior education is our unique selling point and my salon is seen as leading the way forward.”
“Training is an investment in the future, for both the salon and the individual. You need to invest in your team and it will pay off in the long term.”
“The less time I’m on the floor looking after my own clientele the more profitable my salon has become.”
Diana has designed an in-salon training and education programme which runs parallel to HITO training.
“We have a two hour in-salon training session once a week and all trainees are paid to attend. I have employed an independent trainer to assist with my training programme to ensure that our apprentices get the most out of each session. I have a mentoring system to buddy up my senior stylists with apprentices so they get ongoing support on the floor all day, every day.”
Diana has a real focus on coaching her team on the importance of great communication and consultation skills.
She has created her own consultation guide to develop these skills. “My team understands that in addition to their
exceptional technical skills, to be successful you must understand and communicate effectively with your clients.”
“At the beginning of the year I have a planning meeting with each employee to map their training needs for the year. We also have team meetings and a one on one session weekly to identify any barriers and how to overcome them.”
“It is very important for me to always have an open mind and to keep learning. I’m a course junkie and I’m committed to keeping my salon a real learning environment.”
“By providing exceptional training I’m ensuring my stylists are motivated and excited.”